Web design, Web development for

Business intelligence software website

Access France, a Paris based business intelligence software house required a site to help drive the sales pipeline. This was achieved by building a bi-lingual website that integrates with their SaaS platform, provides whitepaper downloads as well as product information and software video demos. The website was part-built using agency designs, that were later greatly modified in cooperation with the marketing team. This website served the company as they grew from £50m[1] to £250m[2] in value.

This work was carried out whilst a full-time employee of Access Group.

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Bi-lingual

The website is bi-lingual allowing the marketing department to target both French and English-speaking audiences. Website content as well as navigation, all forms and the blog are bi-lingual.

Administration

The website is built on Umbraco, a content management system allowing the Paris-based marketing department easy access to update and edit the site. They can add blogs, product pages, press releases, campaign landing pages and events.

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Platform integration

The website allows visitors to directly sign up on the Access France business intelligence platform — a separate system. This integration improved conversions as well as reducing Marketing and Sales time spent directing interested prospects. The website also passes this information to the email marketing tool, helping to power the sales pipeline.

Whitepaper downloads

The website features a whitepaper download section that is used to drive traffic through email marketing, social media and search engine traffic.

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