Digital marketing, Web development for

Business management software website

Access Group: a venture capital backed software company

Using agency design templates, this 2000 page website was built to help Access Group present their suite of business software. The site supports the marketing, sales, customer services and support departments. This website served the company as they grew from £50m[1] to £250m[2] in value.

This site was built whilst a full time employee of Access Group.

$image['alt']

Administration

The website was built on Umbraco, a content management system, allowing multiple departments to create and edit content. This content included blogs, press releases, whitepapers, factsheets, support & customer services pages as well as promotional product information.


Paul performed well under an incredible amount of pressure and tight deadlines, sometimes working all hours to ensure the sites go live!

Website leads

The site has been continuously improved to drive conversions and power the sales pipeline. A marketing department 20-strong uses the website in some way in nearly all their activity.

$image['alt']

Paul is a really helpful colleague, he is full of great ideas, quick to respond to immediate requirements and ridiculous deadlines!

$image['alt']

Blog

The website blog is a focal point for content creation, supporting marketing activity and helping drive social and search engine traffic.


Paul deserves a huge show of appreciation for his 'behind the scenes work'. It has a massive impact on how successful our website is and how much traffic we receive on a daily basis.

Integration

The website forms automatically feed into the company CRM system allowing the marketing department easy access to online leads.

$image['alt']

His ideas on the new Access, aCloud and Access France website were ground-breaking. Access online looks like a Silicon Valley IT firm!

$image['alt']

Campaign landing pages

The marketing department produces a large amount of campaign content that is placed on the website and used to create interest, leads and meetings. The source of these leads is also passed through to the CRM system, giving indications of activity effectiveness.

Social media

I was part of the team responsible for setting up, branding and running nearly all the company social media profiles. As well as advising on the day-to-day management of these, I also advised senior marketing executives on how to use these platforms in their campaign and event activity. I was involved in Twitter, Pinterest, Slideshare, Facebook and LinkedIn.

$image['alt']
$imagefull['alt']